Sloshing about in muddy bogs and wielding a machete to hack a path through wicked thick undergrowth is all in a days work for Ken Sargent. Looking to brand his Northwest company with a fresh identity, Ken asked me to design him a new logo and business card. Especially fruitful, the design process yielded eleven logo concepts, of which Ken chose three to fine tune. We landed on this version as the strongest and most appropriate, which I then positioned along with his contact information, to which Ken exclaimed, “Wow. Great card.”